1. Scope
These guidelines establish baseline commercial standards for relationships and technologies operated or supported by Exotic Digital Europe Limited. Individual marketplace terms, product contracts, insertion orders and regional rules may impose additional requirements.
2. Truthful representation
Commercial participants must accurately identify themselves and clearly present material information concerning offers, prices, conditions and limitations.
Participants must not use false endorsements, fabricated results or misleading urgency; conceal recurring charges, eligibility conditions or material exclusions; impersonate a brand, authority, professional or approved partner; or knowingly provide inaccurate contact, billing or verification information.
3. Products and services
Offers must be lawful in the relevant market and permitted by the applicable product or platform. Restricted categories may be subject to additional verification, evidence, geographic controls or approval.
Commercial content must not promote exploitation, trafficking, fraud, unlawful financial schemes, malicious software or other prohibited or unlawful activity.
4. Advertising, listings and destination pages
Advertisements, listings, messages and destination pages must be materially consistent and must not use deceptive interfaces, misleading claims or unexpected redirects.
Participants must use media, trademarks and commercial claims only where they have the necessary rights; distinguish sponsored or paid material where required; and ensure destination pages are functional, secure and relevant.
5. Audience, age and location controls
Available audience, age and geographic controls must be used responsibly. Adult-only content or services must not be directed to minors and may be subject to age-assurance and eligibility controls.
6. Data, tracking and privacy
Commercial participants must collect and use personal information lawfully and comply with applicable notices, consent requirements and opt-out choices. They must not upload unlawfully obtained data, deploy unauthorised hidden tracking, circumvent consent controls or misuse credentials, audience data, conversion data or integration secrets.
7. Payments, incentives and commercial integrity
Billing, refunds, commissions, incentives and performance claims must comply with the relevant contract, marketplace terms and applicable payment policy. Participants must not manipulate clicks, impressions, leads, conversions, reviews or other performance indicators.
8. Review and enforcement
Exotic or the relevant product may review commercial content, request supporting evidence, restrict delivery, withhold approval, suspend access or terminate a commercial relationship where material risk, unlawful activity or non-compliance is identified.
Repeated violations, high-risk activity or attempts to evade review may result in additional verification or escalation.
Contact: [email protected]