Products

Digital platforms built for real audiences and operating needs.

Exotic Digital Group operates advertising, ecommerce, communication and marketplace platforms across a portfolio of 132 websites and systems serving 56 active markets.

Our platforms

Products developed from practical digital-market experience.

Our portfolio includes platforms for advertising, ecommerce, business messaging and regional digital marketplaces.

Each platform addresses a distinct commercial or communication need while sharing technology for payments, analytics, customer communication, moderation and operational control.

Live products

Explore platforms currently operated by the group.

Selected platforms showing how Exotic Digital Group applies its technology across advertising, ecommerce and business communication.

01Advertising marketplace

ADS

Exotic Ads Ad Buying

A smart advertising marketplace connecting advertisers with publishers.

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02Ecommerce platform

Beauty Duty

Original beauty and grooming products delivered to customers in Kenya.

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03Business communication platform

SMS

Exotic SMS

Bulk SMS tools for businesses and organisations communicating across supported markets.

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01ADS

Exotic Ads Ad Buying

A smart advertising marketplace connecting advertisers with publishers.

Advertising marketplace

A smart advertising marketplace connecting advertisers with publishers.

Business value

Exotic Ads enables advertisers to create, manage and optimise campaigns across multiple publishers while giving publishers tools to monetise their audiences.

Core capabilities

Campaign creation and management
Audience targeting across publishers
Real-time campaign reporting
Budget and performance controls
Fraud-protection measures
Publisher monetisation and payouts

Suitable for

Advertisers seeking targeted digital reach and publishers seeking structured audience monetisation.

Visit Exotic Ads

02BD

Beauty Duty

Original beauty and grooming products delivered to customers in Kenya.

Ecommerce platform

Original beauty and grooming products delivered to customers in Kenya.

Business value

Beauty Duty brings skincare, haircare, makeup and men’s grooming products together in an ecommerce experience supported by online ordering, payments and delivery operations.

Core capabilities

Beauty and grooming product catalogue
Online customer accounts
Shopping cart and checkout
Inventory and order management
Payment integrations
Delivery operations

Suitable for

Customers in Kenya looking for accessible, original beauty and personal-care products.

Visit Beauty Duty

03SMS

Exotic SMS

Bulk SMS tools for businesses and organisations communicating across supported markets.

Business communication platform

Bulk SMS tools for businesses and organisations communicating across supported markets.

Business value

Exotic SMS provides bulk messaging tools that help businesses and organisations manage communication, reach audiences efficiently and monitor message delivery.

Core capabilities

Bulk SMS campaign management
Multi-network message delivery
Account and credit management
Message-delivery reporting
Mobile-money payment support
Business messaging workflows

Suitable for

Businesses, institutions and organisations that need reliable high-volume messaging.

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Shared technology

Capabilities connecting products across the portfolio.

Although each platform serves a different market need, they share systems and operating experience across payments, communications, reporting and platform integrity.

Payments and mobile money

Platform payment workflows connect Safaricom M-Pesa and PawaPay-supported services, including MTN, Vodacom, Airtel and Orange.

Multi-channel communication

Email, SMS, WhatsApp, Telegram and push notifications support customer communication and operational events.

Analytics and platform health

Google Analytics supports audience and engagement reporting, while Ahrefs helps teams monitor crawling, search visibility and website health.

Moderation and platform integrity

Manual review, automated controls and AI-assisted signals work together to support moderation, risk identification and consistent platform decisions.

Portfolio scale

Technology supporting a growing multi-market operation.

Our portfolio combines regional reach, specialised teams and practical experience operating digital products at scale.

132

Platforms and websites

A diversified portfolio of digital properties and operating systems.

Active markets

Regional operations spanning markets across Africa and beyond.

Team members

Specialists across technology, product, growth and operations.

700K+

Reported monthly users

Audience activity recorded across the wider platform portfolio.

Portfolio operations

Products supported throughout their operating lifecycle.

Our teams support product development, payments, customer communication, analytics, marketing, moderation, technical maintenance and ongoing improvement across the portfolio.

Explore the technology behind our platforms

Our portfolio

Explore the platforms built and operated by Exotic Digital Group.

Contact the group about advertising, publishing, platform partnerships, communications technology or other corporate opportunities.

Contact the group Explore technology